- Description
- Objectives
- Outline
- Materials
- System Requirements
Are you looking to demonstrate more value to customers or employers? By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want.
In this class we will help you use social media to attract new business and grow your readership. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter, build a personal brand campaign, and measure the success of your social media branding.
After completing this course, you should be able to:
- Identify self-promotion techniques and how to utilize it for branding
- Recall the top social media networks and how to use them correctly in your business
- Recognize how to use Google and SEO techniques for social media outreach
- List ways to market your brand
Brand Yourself with Social Media Module 1
Why Self-Promotion is Important for your Brand and Building your Network
In module 1, we will be discussing what self-promotion is and why you need to utilize it for your brand. We will introduce the rules for self-promotion, along with personal branding and the do’s and don’ts. We will close out the week by reviewing the steps for blogging, why you should blog, and how it builds your brand awareness.
- What is Self-Promotion
- Personal Branding
- Building your Brand
- Introduction to Blogging
- Do’s and Don’ts of Blogging
Brand Yourself with Social Media Module 2
Social Media Networks and Useful Tools
In module 2, we explore the top social media networks; LinkedIn, Facebook and Twitter. This week we will review each network and discuss the power behind each and how to utilize it correctly in your business. We will also be looking at why video is taking over the world of social media with platforms and how sharing video content can improve your brand. There is a lot of information this week, get ready to take notes!
- The Basics of LinkedIn and Why You Need to Use It
- The Basics of Facebook
- The Basics of Twitter
- How To Use Content Correctly
- What You Need to Know About Your Brand and Social Media
Brand Yourself with Social Media Module 3
Using Google For Your Brand and Launching Your Brand
In module 3, get ready to hit the web as we explore what Google tools you need to be using to make your brand successful. We will also be learning how to create a personal brand campaign to launch your brand. At the end of the week we will review the success of your brand and why you need to measure the effectiveness of your brand success.
- Search Engines
- SEO
- Building Your Personal Brand Campaign
- Google Analytics
- Tools to Use for Your Brand Success
Brand Yourself with Social Media Module 4
How to Properly Promote Your Brand and Using What You Have Learned
In our final week we will focus on marketing your brand. When it comes to getting your brand out there, there are various ways to introduce yourself to the network. We’ll discuss the dos and don’ts of networking and how public speaking can be beneficial.
- Why and Where You Need to Network
- Do’s and Don’ts of Networking
- Public Speaking
- Getting Published as an Author, Is It For You?
- Using Your Network to Find a Job
Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.
The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!
Internet Connection
- Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.
Hardware Requirements
- Processor - 2GHz Processor or Higher
- Memory - 1 GB RAM Minimum Recommended
PC Software Requirements
- Operating Systems - Windows 7 or higher
- Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers - Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements
- Operating Systems - Mac OS x 10 or higher with Windows
- Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
- Internet Browsers- Google Chrome is highly recommended
- Cookies MUST be enabled
- Pop-ups MUST be allowed (Pop-up Blocker disabled)
- The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
- PowerPoint Viewer (if you do not have PowerPoint)
- Adobe PDF Reader
- Apple QuickTime Media Player